For more than 25 years, Thunderly has positioned itself at the intersection of business ownership and franchise development. The agency’s new initiative will release a monthly profile of a franchisee, aiming to illustrate how the model provides paths toward economic independence for veterans, former corporate executives, and entrepreneurs in underserved small markets.
Thunderly Launches Year-Long Campaign Celebrating Franchise Owners
As the United States marks its 250th anniversary, Dallas-based marketing agency Thunderly is spotlighting the individuals fueling the national economy. The firm’s new year-long project, American Dreamers: The Stories of Franchising, aims to document the personal journeys and community impact of franchise owners across the country.
Co-founder and COO Monica Feid describes the campaign as a way to honor those who choose to bet on themselves, while CEO Scott White emphasizes that the franchise model remains an accessible route to prosperity regardless of a person’s background or education. The series seeks to capture these diverse narratives through the lens of individual success stories. Founded in 1999, the agency continues to expand its reach, recently securing a spot on the 2025 Inc. 5000 list of fastest-growing private companies. Details regarding the ongoing profiles can be found on the company’s official website.
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