Purple Drop Brings Ancient Peruvian Chicha Morada to U.S. Retail
Multicultural beverages are currently outpacing the broader market by 1.4x, and a new Connecticut-based brand is banking on that growth. Purple Drop, a clean-label ready-to-drink chicha morada, is now expanding into the New York and Connecticut metropolitan areas, aiming to bring an authentic Andean staple to mainstream American shelves.























